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Growth is something every business wants. More customers, higher revenue, expanding operations — these are all signs that things are moving in the right direction. For many business owners in Indonesia, reaching that stage feels like a major achievement. It reflects years of effort, risk-taking, and persistence. But here’s something not many people talk about. Growth can also be the moment when a business starts to break. Not because demand is lacking, but because the foundat

Most Indonesian SMEs don’t feel like they lack tools. In fact, if you look at your business today, you probably already have everything you think you need. You use WhatsApp to communicate with customers, Excel to track data, maybe an accounting system to handle finances, and possibly even a CRM that was set up at some point. On the surface, it looks complete. Everything is in place but when you step back and look at how things actually run day to day, something still feels of